I love opening people’s eyes, inspiring action by telling stories the world needs to hear.
I am particularly adept at framing, messaging and writing — with other skills also in design, collaborating on films and animations, and more.
International Trade Union Confederation (ITUC)
Working together with Chris Henley from Balcony, we have created a series of high-impact animated videos for social media to generate support and interest for their work. Distilling messages and thinking creatively about how to communicate their cause, our work has helped inform their wider communications — for example, the opening lines from one of our videos became the key quote by their Secretary General in a launch press release.
For two years running we have worked with them producing these videos for their flagship Global Rights Index launch, as well as for a mini-campaign highlighting workers’ rights abuses in Bangladesh in the run-up to a key International Labor Organization meeting. I also created series of still and animated social media graphics to complement the video content.
Civil Society Futures
Civil Society Futures was an independent inquiry with a big mission — to work out how the next ten years can be a time for England to thrive with community, innovation and power shifting to the people.
I led communications in the inquiry’s second year, including playing a major role in formulating the final recommendations, writing the final reports, commissioning and creating videos, co-writing blogs such as this and this and editing many more.
We featured in the media including the front page of The Times, the Guardian and national and local radio. The inquiry was thoughtfully received by many civil society leaders and was instrumental in influencing a new government strategy.
Rewrite the Future
I played a core role in creating Save the Children’s first ever global campaign, to get education for children in wartorn areas around the world.
I led a launch across 47 countries on the same day which made international news, and coordinated global communications over the course of nearly 5 years — helping increase funding for these children’s education by 50% and getting a million more children into school.
For The Love Of…
How can you get people to care about distant, scary, overly scientific climate change? Paint a different picture of the things people love, how they are affected and what you can do to help.
I led the digital side of a far-reaching collaborative communications campaign involving 100 organisations, reaching 20 million people and at one point trending #1 on Twitter in the UK.
And many more
I work with many different organisations creating beautiful, exciting, inspiring communications. These include…
…Advising Pancreatic Cancer UK on campaign messaging and visuals for what became their Demand Faster Treatment campaign which engaged 100,000 people to take action
…A playful social media campaign to show the importance of social care for disabled people and reframe it as independence
…Winning design competitions, including a poster for Don’t Panic about solidarity in the face of cuts, and the cover for a music album about mental health
…Creating concepts for a nationwide retail campaign
Want to work together? Or explore an idea? Get in touch